Graphics and Animation
Often, website designers will work to use excess CSS in their clients user interfaces which results in features such as graphics bouncing across the display. We feel our web design creativity is best placed addressing visitors and visitor conversion to customer via sales and leads, rather than having options and colours popping up which we feel lessen the quality of the development, may irritate the audience and provide no real value to the project. In our industry experience, we feel that in the real world people could be put off brands by too much of this approach. Many developers and coders have fallen into the trap of coding because they can, not because they should! The result of writing projects in this method may also have a negative impact on performance on certain devices.
Rankings and web traffic are often hard won, so we feel a companies time is best spent on good copywriting rather than animated graphics hopping about!
Developing a Business Website
We like to think that a business website should be developed by a digital agency to convey expertise within its field, whilst also providing the cleanest and most efficient way of doing business.
We approach the project with a minimal but highly functional design for the website design and build, so that the customer has to perform the least number of clicks via the user interface to get to their goal, this in turn provides the best user experience.
Honesty and Transparency
Being aware of the market is essential for all web design agency companies. We are aware that very often clients of other agencies are sold on promises which cannot be met.
Any discussions we have will be open and honest, we will not (for example) be telling a client that beating some of the largest e-commerce companies in the world on a search engine results page is a realistic target!
Websites, Search Engines and Content Management Systems (CMS)
In our experience, one of the common questions we are asked by people is - Will I or my team be able to change my website whenever I want to?
The answer to this question is not as simple as it might seem, there are a range of options. Website pages and their content (especially the copy) is carefully crafted in a way which enables the search engines to understand what it's about. Enabling website owners, with no knowledge of search engine optimisation techniques and web design, to make changes to text, graphics, images, headings, titles and other elements will lead to loss of rankings in most cases. Lost rankings results in lost traffic and business in some cases.
CMS (arguably the most popular software is WordPress) allow business owners full flexibilty in administering the website content. In essence, the more you let our Manchester web design agency handle changes for you, the less chance there is of ranking loss, making content changes yourself has an increased chance of ranking loss and even search engine penalties.
The decision to edit indexed web page content should be made carefully, some web design Manchester agencies will not consider this important, whereas we at Photon Flux of web design Manchester do.
It's easy to get in touch, we can be contacted by our customers by a phone call during normal work hours. For website hosting emergency service - any time.